Elcompanies
Director, Consumer Intelligence
HK · Hong Kong,HK-HK,Hong Kong · On-site in China · Full-time · Lead
Salary not stated
AI summary
About the company
Elcompanies,业务聚焦美妆(尤其是护肤)领域,为亚太地区品牌提供市场洞察相关支持,处于美妆市场研究与品牌增长服务领域。
Role overview
该岗位为亚太区消费者情报总监,负责推动亚太地区(重点为中日韩)的消费者洞察与市场情报工作,将复杂数据转化为可落地的业务机会,对接全球战略与区域执行,需带领研究项目、管理供应商及跨部门协作,工作地点为中国香港。
Responsibilities
- 负责亚太区消费者与市场情报相关研究项目的整体管理
- 领导全球及区域护肤、美妆类战略研究项目
- 整合多源数据形成品类洞察与战略机会
- 开展品类前瞻研究,识别亚太市场新兴趋势
- 主导区域品牌定性与定量研究项目
- 推动以洞察为导向的决策文化,确保消费者声音融入业务各环节
- 管理第三方市场研究供应商,保障质量与预算
- 与内外部利益相关者协作,指导初级团队成员
Requirements
- 10年以上美妆市场洞察、消费者研究或竞争情报经验
- 具备区域(亚太)项目领导经验,熟悉中日韩市场
- 掌握定量与定性研究方法,擅长数据整合
- 能将复杂数据转化为有影响力的业务叙事
- 适应高压模糊环境,具备主动性与领导力
- 具备跨利益相关者协调与项目交付能力
- 英语达到专业流利水平
Nice to have
- 具备韩语或日语专业能力
- 具备中文语言能力
Notes for China-based candidates
- 工作地点为中国香港,需驻场办公
- 需具备亚太区域市场相关工作经验
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Excerpt
Description Overview: The APAC Consumer Intelligence Director is a strategic leader responsible for driving consumer insight and market intelligence across Asia-Pacific (with emphasis on Japan, Korea and China). Serving as the link between global strategy and regional execution, this role ensures…
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