The Walt Disney Company
Manager, Digital, Integrated Marketing
CN · Shanghai · Shanghai, China · Hybrid in China · Full-time · Senior
Salary not stated
AI summary
About the company
迪士尼是全球知名娱乐公司，旗下拥有迪士尼动画、皮克斯、漫威等众多IP，开展影视、娱乐等业务，在全球拥有广泛受众。
Role overview
该岗位为迪士尼在上海的全职岗位，负责制定适配中国互联网生态的数字营销策略，覆盖旗下全IP及核心社交平台，统筹内容发布、舆情管理、数据分析等工作，向数字营销总监汇报，需与全球团队协作，兼顾本地市场需求。
Responsibilities
- 制定适配中国互联网生态的数字整合营销策略
- 统筹抖音、小红书等核心平台的营销活动执行
- 负责全球内容发布的本地化与数据跟踪
- 管理全链路社交策略与舆情
- 搭建数字营销数据报告框架并优化策略
- 策划中国本地化内容并对接头部创作者
- 管理数字营销预算并推进项目优先级
Requirements
- 5-8年中国市场数字营销经验
- 具备多渠道社交优先的D2C营销经验
- 熟悉互联网文化与各平台内容逻辑
- 有平台合作及联名 campaign 执行经验
- 具备优秀的跨层级 stakeholder 管理能力
- 中英双语读写流利
- 具备团队协作与快速学习能力
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Excerpt
Job Posting Title: Manager, Digital, Integrated Marketing Req ID: 10156620 Job Description: The Manager, Digital Marketing is responsible for developing and implementing a comprehensive digital strategy tailored to the current Chinese internet landscape, not only across all theatrical titles from…
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