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Senior CRM Manager

KE · Nairobi · Nairobi, Cape Town, Lagos, Kampala, Accra, Johannesburg · Remote · Full-time · Senior

UTC -1 to UTC +3 time zones

NewChina-friendly hoursRemote worldwideSeniorOpen to China
CleverTapLookerCRMGrowth MarketingPerformance MarketingLifecycle MarketingDigital LendingCampaign ManagementFunnel AnalysisA/B Testing

Salary not stated

AI summary

About the company

M-KOPA是非洲领先的金融科技公司,为传统被排斥群体提供金融服务,已帮助超1000万客户获得超20亿美元信贷,入选《金融时报》非洲增长最快企业等榜单。

Role overview

该岗位隶属于M-KOPA的产品增长团队,为全职远程岗位,需在UTC -1至UTC +3时区工作。任职者将负责两个核心增长模块的客户转化增长,推动客户长期价值提升,助力非洲金融普惠,拥有明确的职业发展路径,可快速晋升至模块领导岗位。

Responsibilities

  • 负责Repeat Phones模块的再激活与升级活动
  • 接手Digital Lending模块的全流程运营
  • 在CleverTap等工具中运行多渠道营销活动
  • 追踪漏斗表现并标记流失环节
  • 开展营销实验并转化有效策略为操作手册
  • 维护数据质量与活动追踪的准确性

Requirements

  • 5年以上增长、绩效或生命周期营销经验
  • 具备CRM平台(如CleverTap)实操能力
  • 拥有明确的模块领导职业发展意愿
  • 能快速与跨模块 senior 领导建立信任
  • 适应工作中的不确定性

Nice to have

  • 有金融科技、电信或电商行业经验
  • 具备扎实的漏斗与 cohort 分析能力

Pay & benefits

  • 专业发展项目与辅导合作
  • 家庭友好政策与灵活工作安排
  • 健康支持与职业成长机会
  • diverse 团队协作机会

Hiring process & how to apply

  • 滚动审核申请,随时进行面试
  • 录用前进行背景调查
  • 空缺可能提前关闭

Notes for China-based candidates

  • 岗位为远程,需符合UTC -1至UTC +3时区要求
  • 无需赴境外驻场,可远程工作
  • 无招聘费用要求

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Excerpt

Join our expanding Product Growth team! We’re actively recruiting a Senior CRM Manager as we continue to scale at M-KOPA. Most senior growth hires get one channel and one pod for years. This role is built differently: you’ll own two of our core growth pods in your first year, then land where you’ve…

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