AbbVie
(Senior) Brand Manager- Eyecare
CN · Shanghai · Shanghai, Shanghai, China · On-site in China · Full-time · Senior
Salary not stated
AI summary
About the company
艾伯维（AbbVie）是一家致力于研发创新药物的制药企业，业务覆盖免疫学、肿瘤学、神经科学及Allergan美学产品等领域，使命是解决重大健康问题、改善患者生活。
Role overview
该岗位隶属于艾伯维，负责眼科护理领域（DME/RVO）的品牌战略，需结合市场动态、客户需求等制定可落地的品牌计划，维护KOL关系，推动品牌增长，需与全球及区域团队协作，工作地点位于中国上海。
Responsibilities
- 负责DME/RVO适应症的品牌战略制定与落地
- 维护KOL关系，推动科学交流与品牌策略发展
- 识别市场机会与障碍，执行品牌增长相关举措
- 与区域及全球团队对齐上市策略并分享最佳实践
Requirements
- 本科及以上学历，医学、药学、商科或相关专业
- 具备KOL管理、项目设计及项目管理经验
- 具备眼科或专科制药营销经验
- 具备出色的沟通、 stakeholder管理及战略敏捷性
- 精通中英文口头及书面沟通，熟练使用标准办公软件
Nice to have
- 眼科或专科制药营销相关经验
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Excerpt
Company Description About AbbVie AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas…
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