Logitech
Marketing Innovation Manager
CN · Shanghai · Shanghai, China · On-site in China · Full-time
UNKNOWN
Salary not stated
AI summary
About the company
罗技是全球知名科技品牌，致力于通过产品与营销创新为用户创造价值，重视多元包容文化，提供灵活福利体系。
Role overview
该岗位为罗技中国全职营销创新经理，作为品牌营销加速器，以AI与数字创新为核心，负责AI驱动营销创新、品牌内容建设及跨业务赋能，助力品牌在华市场提升影响力与商业价值，需驻场上海办公。
Responsibilities
- 主导AI驱动营销创新项目，如GEO、AI品牌健康仪表盘、AIGC内容赋能
- 构建品牌内容体系与数字工具矩阵，提升在华品牌影响力
- 为销售、电商等跨部门提供可复用营销能力与方法论
Requirements
- 具备营销创新相关经验，熟悉AI与数字营销工具
- 了解中国市场品牌营销需求，有跨部门协作经验
- 本科及以上学历，市场营销相关专业优先
Nice to have
- 有Generative Engine Optimization（GEO）相关实践经验
- 熟悉AIGC批量内容赋能的落地方法
- 具备品牌健康量化分析经验
Pay & benefits
- 提供全面且具竞争力的福利体系
- 灵活的工作环境与文化支持员工多元福祉
- 符合中国本地政策的福利配置
Hiring process & how to apply
- 申请需通过官方渠道提交材料
- 合格申请者将获平等考虑
- 特殊需求可联系电话获取申请协助
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Excerpt
Logitech is the Sweet Spot for people who want their actions to have a positive global impact while having the flexibility to do it in their own way. He will play the role of an "accelerator" for Logitech China's brand marketing. With AI and digital innovation as the core engine, he will help us…
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