CHN 3M
Segment Marketing Manager
CN · Shanghai · CN, Shanghai · On-site in China · Full-time
Salary not stated
AI summary
About the company
3M是一家以创新为核心的企业，鼓励探索与创意，业务覆盖多领域，注重多元思维与风险尝试，拥有完善的EHS文化。
Role overview
该岗位为3M上海全职细分市场营销经理，负责OEM细分领域的营销计划制定、市场与竞品分析、销售团队协作、产品价值主张与物料打造、新品上市支持及营销效果追踪，需与多部门协作，要求本科及相关经验，具备良好英语与数据分析能力。
Responsibilities
- 制定并支持OEM细分领域营销计划
- 分析多行业客户需求、市场趋势及竞品活动
- 协同销售团队支持业务增长与重点客户计划
- 打造更新产品价值主张、信息及基础营销物料
- 支持新品上市的市场评估与发布计划
- 追踪营销绩效并提出改进建议
- 协同区域营销、产品及应用工程团队
- 支持OEM相关传播材料与行业活动
Requirements
- 本科及营销、工程、商学等相关专业
- 3-5年B2B营销相关经验，电子或汽车电气化行业优先
- 具备良好分析能力，可理解客户需求
- 具备出色沟通与团队协作能力
- 能使用数据与CRM工具（如SFDC）
- 良好的英语沟通能力
Nice to have
- 具备业务拓展能力
Hiring process & how to apply
- 需上传简历或直接填写教育工作经历
- 申请需确认同意3M使用条款与隐私政策
Notes for China-based candidates
- 需在中国上海驻场工作
- 要求良好英语沟通能力
- 需提供教育及工作经历
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Excerpt
3M has a long-standing reputation as a company committed to innovation. We provide the freedom to explore and encourage curiosity and creativity. We gain new insight from diverse thinking, and take risks on new ideas. Here, you can apply your talent in bold ways that matter. Job Description: Key…
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