Clarios
Key Account Manager
CN · Shanghai · China, Shanghai · On-site in China · Full-time · Senior
Salary not stated
AI summary
About the company
Clarios是全球领先的先进低压电池技术企业，服务售后及OEM合作伙伴，拥有16000名员工，业务覆盖140多个国家，旗下品牌VARTA提供各类车辆电池，注重ESG可持续发展。
Role overview
该岗位向销售经理汇报，负责中国AFM战略下的重点客户管理，涵盖天猫、淘宝、拼多多、抖音等电商渠道及新兴全国性客户，需制定销售策略、执行市场计划、管理线上店铺、优化全渠道销售，达成年度销售目标，推动业务增长。
Responsibilities
- 制定电商及全国性客户渠道策略，推动中国AFM业务增长
- 规划执行本地市场策略，完成年度销售目标，拓展线上客户
- 挖掘模糊渠道全国性客户，开展市场调研与新客户开发
- 分析消费者行为，优化销售增长，监控平台与产品表现
- 管理天猫、淘宝等线上店铺，搭建价值链与促销活动
- 设计全渠道策略，提升米其林、美孚等合作方产品销售
- 管理第三方合作，优化品牌体验，评估投资ROI
- 与营销团队协作，制定产品组合与传播策略
Requirements
- 本科及以上学历
- 10年以上汽车零部件行业经验，优先重点客户管理经验
- 5年以上电商及售后全国性客户管理经验
- 具备电商对跨国业务影响的深刻理解
- 优秀的分析、数据驱动、问题解决与决策能力
- 熟悉主流电商平台规则，能建立良好客户关系
- 具备数字营销与销售分销知识，学习能力强
- 流利的英语读写能力，需在销售区域内出差
Nice to have
- 具备概念销售与咨询销售能力
- 有开发新客户、管理客户关系的动力
- 具备创意与战略思维
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Excerpt
Title: Key Account Manager Reports To: Sales Manager, E-com & NA Supervises: NA Responsibility Level: Under the China AFM strategic direction and in accordance with company policies, maximizes profitable sales volume, develops sales objectives and associated strategies, and coordinates sales…
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