AudemarsPiguet
Digital Manager
CN · Shanghai · Shanghai, , China · On-site in China · Full-time · Mid
Salary not stated
AI summary
About the company
爱彼（Audemars Piguet）是高端钟表品牌，秉持前瞻性与卓越理念，致力于打造品牌未来，为员工提供发展平台。
Role overview
该岗位为爱彼（Audemars Piguet）驻上海全职岗位，负责中国区数字生态系统的日常管理，涵盖数字平台、社交媒体、付费媒体、CRM联动数字项目等，需跨部门协作推动品牌曝光与客户互动，汇报给AP中国区高级传播经理。
Responsibilities
- 管理优化AP中国区数字平台及社交媒体渠道
- 统筹付费媒体与搜索营销 campaign 执行及分析
- 支持KOL/网红数字端激活及内容传播
- 追踪数字KPIs并制作分析报告
- 管理数字预算及供应商合作
- 跨部门协作对齐数字活动与业务目标
- 推动数字创新与流程优化
Requirements
- 8年以上数字营销等经验，含至少4年管理经验
- 熟悉中国数字生态及主流平台（微信、小红书等）
- 具备数字 campaign 及外部代理全流程管理经验
- 出色的项目管理、 stakeholder 管理及沟通能力
- 精通数字分析与报告平台
- 普通话及英语流利，额外亚洲语言优先
Nice to have
- 拥有奢侈品、钟表等行业背景
- 具备高端生活方式行业经验
Pay & benefits
- 提供有竞争力的全面薪酬福利包
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Excerpt
Company Description The present and future of Audemars Piguet are built on the invaluable contributions of all our talents. Inspired by the wealth of our past, we are excited about the endless possibilities that our future holds. Together, we are resolutely forward-thinking and strive for…
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