Harman
Researcher, Consumer Insights, Marketing
CN · Shanghai · Shanghai - Shanghai, China - 288 Nanjing West Road · Hybrid in China · Full-time · Senior
需灵活调整工作时间以适配全球基础设施
Salary not stated
AI summary
About the company
HARMAN是一家全球技术领军企业，专注于音频技术创新，旗下拥有JBL、Bowers & Wilkins等高端品牌，隶属于三星集团，致力于通过技术改善生活，打造多元包容的工作环境。
Role overview
该岗位隶属于哈曼（HARMAN）消费者洞察团队，向消费者洞察经理汇报，负责主导亚洲地区洞察项目，从启动到交付全流程推进，助力品牌与营销策略制定，提升市场竞争力，为本地营销团队提供洞察支持，需在上海办公室每周混合办公3天。
Responsibilities
- 主导亚洲地区消费者洞察项目全流程
- 将亚洲业务与营销挑战转化为洞察项目
- 负责购物者、创意、品类、文化等多维度洞察
- 主导亚洲市场营销活动效果衡量
- 将洞察转化为营销决策指导内容
Requirements
- 5年以上全球洞察领域相关工作经验
- 具备定量与定性研究项目管理经验
- 能将洞察转化为营销方向指导
- 优秀的口头与书面沟通及创意思维能力
- 具备跨区域矩阵组织工作经验
Nice to have
- 具备AI在洞察生成或数据处理中的应用经验
- 有媒体或市场研究机构工作经验
- 具备多文化沟通与适应能力
- 有大型品牌或零售客户服务经验
- 能同时处理多个项目并按时交付
Pay & benefits
- 哈曼及三星旗下产品员工折扣
- 哈曼大学提供丰富培训机会
- 完善的健康福利与学费报销
- 员工认可奖励计划
- 多元包容的职业发展环境
Hiring process & how to apply
- 需完成背景调查与药物筛查
- 提交求职申请后进入招聘流程
Notes for China-based candidates
- 岗位为中国上海混合办公岗位，每周需到岗3天
- 需灵活调整工作时间适配全球基础设施
- 需具备5年以上全球洞察领域经验
- 需能熟练运用中英文进行工作沟通
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Excerpt
A Career at HARMAN As a technology leader that is rapidly on the move, HARMAN is filled with people who are focused on making life better. Innovation, inclusivity and teamwork are a part of our DNA. When you add that to the challenges we take on and solve together, you’ll discover that at HARMAN…
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