Mdlz
Brand Manager, CA! Core
CN · Shanghai · Shanghai, China · On-site in China · Full-time
Salary not stated
AI summary
About the company
亿滋国际1984年进入中国市场，大中华区总部位于上海，是领先的零食企业，拥有饼干、巧克力等品类，员工超4000人，在华设有生产基地及研发中心。
Role overview
该岗位隶属于亿滋国际，需与跨职能全球及区域团队协作，负责品牌战略落地、损益管理、新品开发等工作，达成业务目标，工作地点位于中国上海，为全职驻场岗位。
Responsibilities
- 执行指定品牌的战略，制定产品、包装及定价策略
- 策划并执行整合营销传播及媒体计划
- 提供整合商业计划建议，支持营销计划的开发与执行
- 基于消费者洞察开发360度整合营销活动
- 负责损益管理及未来业务发展规划
Requirements
- 具备快消品行业营销经验
- 了解亿滋品牌及业务，熟悉消费者
- 具备自主交付成果及影响利益相关者的能力
- 拥有分析能力与创意思维，兼具商业与战略眼光
- 具备项目管理能力，从设计到落地的行动导向
Notes for China-based candidates
- 需驻场上海工作
- 无搬迁补贴
- 全职岗位，面向中国候选人
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Job Description Are You Ready to Make It Happen at Mondelēz International? Join our Mission to Lead the Future of Snacking. Make It With Pride. Collaborating with cross-functional global and regional teams, you implement brand strategy that is aligned with our brand vision to drive sustainable…
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