Director, Consumer Value Proposition & Growth, China
CN · Beijing · CN - Beijing, China · On-site in China · Full-time · Lead
工作时间需适配中国及相关业务时区
Salary not stated
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AI summary
About the company
Visa是全球支付技术领域的领导者，业务覆盖200多个国家和地区，致力于为消费者、商户、金融机构等提供支付服务，推动全球支付生态发展。
Role overview
该岗位隶属于Visa中国消费者产品团队，负责开发信用卡与借记卡的消费者价值主张，将消费者需求与发行方优先级转化为可落地的产品方案与增长举措，通过跨团队协作推动获客、激活、使用及留存等业务指标提升，需每周至少4天到北京办公室办公。
Responsibilities
- 开发信用卡与借记卡的消费者价值主张并商业化
- 通过消费者研究等识别价值主张机会
- 与相关方合作制定产品框架与定价建议
- 构建可复用的价值主张包供发行方适配
- 与发行方协作优化价值主张并制定推广计划
- 协调多团队推进价值主张的落地与市场推广
- 制定提升获客、使用及留存的增长举措
- 建立覆盖多维度的业务绩效衡量指标
Requirements
- 12年以上消费者支付、信用卡/借记卡产品等相关经验
- 具备推出消费产品或推动业务增长举措的经验
- 深入理解市场细分、卡片经济及客户生命周期管理
- 能将研究与数据转化为商业可行的价值主张
- 具备出色的发行方合作及跨职能执行能力
- 精通中英文的书面、口头及演示能力
Nice to have
- 同时具备信用卡与借记卡产品经验
- 熟悉境内外消费者支付需求
- 拥有实验、数字互动或组合分析经验
Notes for China-based candidates
- 需在中国北京全职驻场办公，每周至少4天到岗
- 需具备中英文双语工作能力
- 面向中国地区候选人招聘
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Excerpt
About Us Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid. At…
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