Munters
Digital Marketing Lead, APAC
CN · Shanghai · Shanghai (CN03) · On-site in China · Full-time · Lead
Salary not stated
AI summary
About the company
Munters，业务涉及工业、制造等领域，是专注于相关技术与产品的跨国企业。
Role overview
该岗位为亚太区数字营销区域卓越中心负责人，负责制定并执行数字营销战略、建立区域营销治理体系，协调跨区域营销、业务及销售团队，推动数字营销转型与绩效优化，覆盖网站、社交媒体、营销自动化等多渠道营销工作。
Responsibilities
- 制定并执行亚太区数字营销战略与治理标准
- 领导亚太区数字营销卓越中心，推动营销最佳实践
- 设计并优化区域数字需求生成与转化项目
- 负责区域网站治理与数字客户体验优化
- 管理区域社交媒体策略与渠道运营
- 主导区域营销自动化部署与线索管理
- 建立区域数字营销KPI体系与绩效分析
- 开发并管理数字创意内容与多媒体资产
Requirements
- 本科及以上学历，营销、传播等相关专业
- 8年以上B2B或工业环境数字营销经验
- 3年以上亚太区域数字营销工作经验
- 具备数字营销治理、绩效优化及线索生成经验
- 熟练掌握网站CMS、营销自动化及CRM平台
- 具备多媒体内容创作相关技能
- 英语读写说流利，可跨区域有效沟通
Nice to have
- 具备B2B工业、制造等领域产品经验
- 有跨国或亚太区域工作经验
- 熟悉数字营销全渠道运营
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Excerpt
Job Overview The APAC Digital Marketing Lead is responsible for leading the digital marketing strategy, governance, and capability development across the APAC region. This role serves as the regional Center of Excellence (CoE) for digital marketing, driving best practices, standardization, digital…
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