Mdlz
Category/Consumer Insights Manager, Airy Cake & Innovation Insights
CN · Shanghai · Shanghai, China · On-site in China · Full-time
Salary not stated
AI summary
About the company
亿滋国际（Mondelēz International）1984年进入中国，大中华区总部位于上海，是领先的零食企业，拥有超4000名员工，在华设多个生产基地及苏州全球饼干研发中心。
Role overview
该岗位隶属于亿滋国际，负责将消费者与购物者洞察转化为策略与行动，支持品类/品牌业务增长，需与品牌营销等团队协作，在上海驻场办公，为全职岗位。
Responsibilities
- 部署品牌/品类洞察并整合全球框架
- 利用U&A等工具挖掘区域本地消费者洞察
- 协助品牌营销制定年度合同
- 生成行为改变型洞察并识别增长杠杆
- 对接购物洞察团队获取相关知识
- 运用品牌追踪系统
Requirements
- 快消品/咨询行业消费者洞察管理经验
- 跨国工作及跨文化协作经验
- 强领导力与跨层级利益相关者沟通能力
- 带领跨职能团队且具备无直接管理权影响力的经验
Notes for China-based candidates
- 需在上海驻场办公
- 无搬迁补贴
- 全职岗位
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Excerpt
Job Description Are You Ready to Make It Happen at Mondelēz International? Join our Mission to Lead the Future of Snacking. Make It With Pride. You will support growth by partnering with the assigned brand/ category/ area of business and turning consumer and shopper insights into strategies and…
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