CASETiFY
Assistant Integrated Marketing Manager
CN · Shanghai · Shanghai, China · On-site in China · Full-time
Salary not stated
AI summary
About the company
CASETiFY，业务涉及时尚、生活方式相关品牌领域，是一家专注于数码配件等产品的品牌企业。
Role overview
该岗位为CASETiFY驻上海的全职岗位，负责中国市场的整合营销计划制定与执行，统筹品牌与产品活动，对接全球团队完成本地化，管理消费者洞察与营销路线图，联动跨部门团队确保品牌传播一致性，推动业务目标达成。
Responsibilities
- 制定并执行品牌与产品活动的整合营销计划，对齐业务目标
- 主导端到端整合营销及新产品发布活动，覆盖策略到复盘
- 作为关键联络人对接全球团队，推动中国市场活动本地化执行
- 管理中国消费者洞察与调研，转化数据为品牌策略
- 维护营销路线图与日历，统筹中国品牌与消费者旅程
- 联动零售、电商等跨部门团队，确保品牌传播一致性
- 制定创意简报，管理本地相关营销素材制作
- 策划执行零售/PR活动，统筹品牌公关举措
Requirements
- 5年以上品牌营销相关经验
- 具备出色的项目管理、分析及问题解决能力
- 拥有跨全球团队协作的沟通与团队合作能力
Nice to have
- 具备时尚、生活方式或奢侈品牌相关经验
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Excerpt
Job description： Drive the development and execution of integrated marketing plans for brand & product campaigns, ensuring alignment with overall business objectives. Lead end-to-end integrated marketing and new product launch campaigns, spanning from strategy development and cross-functional…
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