Everyday Speech
Demand Generation Manager
US · Remote (United States) · Remote · Full-time
Salary not stated
AI summary
About the company
Everyday Speech是面向K-12的数字课程提供商，提供社交行为技能教学资源，获5万+教育工作者信任，为自举增长的初创公司，使命是打造高影响力的社交技能课程。
Role overview
该岗位负责Everyday Speech的需求生成策略与产品导向内容日历，驱动新线索、产品注册及销售管道增长，需整合多渠道营销、内容创作、 webinar运营及合作推广，与临床团队协作打造可信内容，为教育工作者及学区提供支持，为全职远程岗位。
Responsibilities
- 制定需求生成策略与学年导向的产品内容日历
- 决策营销渠道并优化转化路径与测试
- 负责网站内容、CTA及 gated/ungated offer管理
- 端到端运营 webinar项目，含CEU合作与推广
- 与临床团队协作打造可信专业内容
- 拓展跨机构合作与联合营销项目
- 管理邮件日历与付费、搜索渠道营销
- 制定内容标准与AI辅助工作规范
Requirements
- 5+年增长营销经验，优先B2B SaaS/EdTech产品导向领域
- 具备多渠道线索与管道增长的成功记录
- 出色的写作编辑能力，能转化专业内容
- 有将专业知识转化为可信内容的经验
- 有运营 webinar或活动驱动注册的经验
- 具备付费社交与内容推广的实操经验
- 数据驱动，会使用HubSpot等工具分析数据
- 具备项目管理与跨 stakeholder协作能力
Nice to have
- SEO经验，了解AI搜索对SEO的影响
- 熟悉K-12教育或学区采购场景
- 有ABM内容或客户案例开发经验
- 有营销团队协作与内容赋能经验
- 具备社区建设与教育者合作经验
Pay & benefits
- 年薪112200美元，含公司绩效奖金，总薪酬119300美元
- 100%覆盖员工及家属的Cigna医保、牙科及视力保险
- 3%雇主匹配401(k)计划，5万美元人寿保险
- 灵活带薪休假、病假，16周带薪育儿假
- 居家办公补贴、书籍与学习津贴
- 入职90天后每两周周五休息，员工体验项目
Notes for China-based candidates
- 岗位为美国远程，无地域限制
- 薪资以美元结算，为TCC薪酬
- 需具备英语读写能力，适配海外教育场景
- 工作时间需适配北美教育工作者时区
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Excerpt
Your work will have a significant impact on how we drive new contacts, product signups, and pipeline, and will shape how educators and district leaders come to know and trust Everyday Speech. In this role, you will: Own Everyday Speech's demand generation strategy and product-led content calendar,…
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