Growth Marketing Lead - Insurance Venture
GB · London · Remote · Full-time · Senior
GBP 80,000-100,000/yr ≈ ¥728,000-910,000/yr
AI summary
About the company
Iwoca成立于2012年，是服务中小企业的金融科技公司，已为超15万家企业提供便捷金融服务，现拓展至保险领域，使命是支持百万中小企业发展。
Role overview
作为Iwoca新成立的SME保险业务核心成员，您将负责设计并落地端到端营销战略，搭建可扩展的多渠道增长引擎，直接向保险业务负责人汇报，以推动保险业务的用户增长与规模化发展，岗位为全职远程工作。
Responsibilities
- 负责保险业务端到端营销战略与Go-To-Market方案
- 设计并执行多渠道营销实验，优化获客路径
- 推动营销预算管理，搭建并领导营销团队
- 利用数据影响产品开发，优先高转化功能
- 开发优化多渠道增长引擎，验证价值主张
- 管理线索培育流程，对接现有15万+客户
- 追踪核心获客指标与单位经济模型
- 利用AI与自动化工具提升营销效率
Requirements
- 8年以上创业/风投环境下客户获客经验，负责增长指标与营销预算
- 具备实验思维，能设计A/B测试并解读结果
- 数据素养高，能通过数据指导营销决策
- 具备实操文案能力，可迭代优化营销内容
- 精通营销自动化，优先熟悉HubSpot
Nice to have
- 具备金融科技或保险科技行业经验
- 具备视觉设计能力，熟悉Figma等工具
Pay & benefits
- 年薪8万-10万英镑，含季度绩效与薪资调整
- Vitality医保及折扣健身会员
- 牙科计划或医疗现金计划，私人GP服务
- 25天年假+生日假，可额外购买/出售假期
- 四年后可享一个月全薪 Sabbatical
- 学习发展预算，公司培训与学习平台
Notes for China-based candidates
- 岗位为全职远程，无地域限制
- 薪资以英镑结算，范围8万-10万英镑
- 需具备较强英语能力适配工作需求
- 无强制境外居住要求
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Excerpt
We're looking for a Growth Marketing Lead This is a hands-on, high-impact role in which you will design and launch the end-to-end marketing strategy for our new SME insurance business. Your mission is to build a scalable, multi-channel growth engine that brings fast, flexible and fair insurance to…
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