Lone Wolf Technologies
Product Marketing Manager
CA · Toronto · Toronto, ON (Remote), Toronto, ON (Remote) · Remote · Full-time · Mid
CAD 184,000-225,000/yr ≈ ¥956,800-1,170,000/yr
AI summary
About the company
Lwolf（Lone Wolf），聚焦房地产科技领域，为房地产经纪人提供产品服务，助力其业务开展。
Role overview
向产品营销总监汇报，负责Lone Wolf产品组合中某一细分产品的全流程营销工作，涵盖产品定位、上市推广、定价策略及销售团队营销支持，直接影响房地产经纪人的产品投资决策，为全职远程岗位。
Responsibilities
- 对齐产品故事与公司整体叙事
- 将AI能力转化为房地产专业人士的实用价值
- 维护产品竞争情报并融入定位
- 担任产品线及目标买家的内部专家
- 主导产品上市全流程，从市场细分到销售就绪
- 执行试点项目测试定位与定价
- 追踪上市影响与营收数据
- 制定产品定价与包装策略
Requirements
- 4-7年产品营销经验，全流程负责产品或产品线
- 具备住宅房地产、物业科技或相关行业知识
- 成功构建销售团队实际使用的定位与信息
- 有跨职能协作主导成功上市的记录
- 能用数据追踪绩效并影响业务决策
- 日常使用AI工具加速研究与内容创作
- 具备出色的写作能力
- 能在有限指导下快速交付成果
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Excerpt
Reporting to the Director of Product Marketing, you will own a segment of the Lone Wolf portfolio from end to end. You will drive positioning, product launches, pricing strategy, and the core content our sales team carries to market. When a broker or agent decides whether your product is worth…
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