Cengage
Senior Product Marketing Manager - Gale (Remote)
US · Ohio, USA, United States · Remote · Full-time · Senior
Salary not stated
AI summary
About the company
Cengage是全球教育科技公司，拥有超百年历史，服务数百万学习者，提供平价优质的数字教育产品与服务，覆盖高等教育、职业技能等多个市场，旗下有MindTap等平台。
Role overview
该岗位为Cengage的高级产品营销经理，全职远程工作，负责将市场洞察、客户需求转化为产品定位与营销工具，协同产品、营销及销售团队推进产品战略与上市准备，助力全球学习者通过教育提升生活质量。
Responsibilities
- 与产品团队合作制定产品战略与路线图优先级
- 通过市场研究、竞争分析构建市场与客户深度认知
- 开发产品定位与差异化价值的核心营销信息
- 主导新产品的上市策略与发布准备工作
- 为销售团队开发维护产品营销工具与培训材料
- 确保客户旅程中产品营销信息的一致性
- 推动产品与行业曝光相关的活动与合作
Requirements
- 5年以上相关产品营销或同等实操经验
- 掌握产品定位、市场策略、上市准备等核心知识
- 具备市场动态与客户反馈的分析转化能力
- 拥有跨团队协作与自主解决问题的能力
- 具备跨团队影响决策与方向的记录
- 出色的书面与口头沟通能力
- 有销售赋能资产开发经验优先
- 市场营销等相关专业本科或同等经验
Pay & benefits
- 薪资范围67000-87100美元/年
- 可参与公司 discretionary 奖金计划（目标5%）
- 全面的总薪酬福利包
- 灵活的薪酬调整依据资质与经验
Notes for China-based candidates
- 岗位为远程工作，面向全球候选人
- 结算货币为美元，薪资范围67000-87100美元/年
- 需具备出色的跨文化沟通能力
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Excerpt
We believe in the power and joy of learning At Cengage, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose – driving innovation that helps millions of learners improve their lives and achieve their…
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