Loyal
Vice President, Marketing
US · Remote - US · Remote · Full-time · Senior
Salary not stated
AI summary
About the company
Loyal是临床阶段兽医制药初创公司，开发犬类延寿药物，获充足资金，目标是推出首个FDA批准的犬类延寿药物，团队涵盖多领域专业人员。
Role overview
该岗位为Loyal公司的营销副总裁，需在其犬类延寿药物LOY-002获批上市前搭建消费者与兽医营销能力，全权负责营销与传播全流程，推动全新犬类延寿药物品类的建立，汇报给商务副总裁，团队现有2人，为全职远程岗位。
Responsibilities
- 搭建消费者与兽医营销能力，负责营销传播全流程
- 建立犬类延寿药物全新品类的营销与传播策略
- 制定受众定位、触达方式、 messaging及品牌呈现方案
- 定义预批准阶段营销成功的衡量标准
- 上市前搭建团队，准备兽医教育与消费者需求驱动工作
- 负责公司整体传播策略，包括管线进展、合作推广等
Requirements
- 具备丰富的消费者与专业领域营销背景
- 有成功产品上市的可证明业绩
- 具备营销团队搭建与管理经验
- 能平衡策略制定与日常营销执行
- 可从零搭建营销职能
Nice to have
- 有监管类行业营销经验
- 在低付费预算下打造过热门项目
- 有医疗或动物健康领域营销经验
Pay & benefits
- 年薪27.5万-33.5万美元
- 全额医保（医疗、牙科、视力）及家属保障
- 1000美元居家办公设备补贴
- 每年1200美元学习预算
- 每月250美元健康预算
- 4天周末、无限假期、股权期权
Notes for China-based candidates
- 岗位为美国远程全职，无地域限制
- 薪资以美元结算，需符合当地税务规定
- 需具备跨受众营销与品类搭建能力
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Excerpt
About Loyal Loyal is a clinical-stage veterinary medicine company developing longevity drugs for dogs. Our mission is to help dogs live longer, healthier lives. We're pioneering a new category of veterinary prescription drugs that proactively and preventatively target the underlying drivers of…
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