Influ2
Senior Product Marketing Manager
US · United States, United States · Remote · Full-time · Senior
Salary not stated
AI summary
About the company
Influ2将ABM应用至联系人层面，服务全球200多家企业及中端市场客户，含Snowflake等行业领导者，已完成1500万美元A轮融资，现金正向运营24个月，年增长50%。
Role overview
该岗位隶属于Influ2，负责塑造公司产品的市场定位与推广策略，涵盖产品发布、销售赋能、竞争情报、定位及客户教育等工作，向产品与生命周期营销高级经理汇报，团队协作推进业务发展，为全职远程岗位。
Responsibilities
- 为销售团队开发定位工具与培训，助力赢单
- 运行竞争情报项目，开展赢损分析并输出指导
- 主导新产品/功能的全流程 go-to-market 策略
- 制定客户教育方案，推动客户采用产品能力
- 定义产品定位与差异化 messaging
- 开发各类营销相关物料支持团队
- 制定产品营销效果衡量方法并跟踪优化
Requirements
- 7年以上B2B科技行业产品营销经验
- 具备go-to-market策略开发与执行成功案例
- 深入理解销售驱动型组织的中大型企业采购周期
- 有竞争情报或赢损分析工作背景
- 能跨产品、销售、客户成功等团队协作
- 熟练使用HubSpot、Salesforce等工具
Nice to have
- 具备martech、ABM或相邻领域经验
- 拥有营销、商业等相关专业学位
Pay & benefits
- 远程工作灵活，无固定工作时间
- 无限休假政策，支持健康工作生活平衡
- 慷慨育儿假及完善的带薪休假政策
- 全面的医疗、牙科及视力保险福利
- 直接影响公司产品定位与市场推广
Notes for China-based candidates
- 全职远程岗位，无固定工作时间
- 面向全球候选人，无地域限制
- 需具备7年以上B2B科技产品营销经验
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Excerpt
Influ2 brings ABM to the contact level. With Influ2, you can act on contact-level intent, reach specific buyers with ads, orchestrate journeys across channels, and make the revenue impact clear. 200+ enterprises and mid-market companies worldwide, including industry leaders such as Snowflake,…
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