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OutsourcedIn

outsourcedin.com.au
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Digital Marketing Manager- Inbound Lead Gen : Plumbing

AU · Remote · Full-time · Lead

Remote worldwideLead / managementOpen to China
SEOGoogle AdsMeta AdsGoHighLevelLanding Page OptimizationConversion Rate OptimizationCRMEmail AutomationSMS AutomationGoogle AnalyticsGoogle Search ConsoleGoogle Tag ManagerLooker StudioLocal SEOCall TrackingMarketing AutomationSocial Media ManagementKeyword ResearchCompetitor AnalysisA/B Testing

Salary not stated

AI summary

About the company

OutsourcedIn，为商业及住宅 plumbing 业务提供营销相关服务，聚焦线索生成与营销效果优化。

Role overview

本岗位为全职远程的数字营销经理，需为商业及住宅 plumbing 业务搭建并管理端到端的 inbound 线索生成系统，核心目标是产出合格咨询、预约及报价机会，需统筹 SEO、广告、落地页、自动化营销等全渠道工作，对接销售运营团队追踪线索转化。

Responsibilities

  • 搭建执行 SEO 策略，优化谷歌搜索、地图及本地页面排名
  • 开发高转化落地页，优化各 plumbing 服务相关页面
  • 规划管理谷歌、Meta 广告及再营销 campaign，控制广告成本
  • 运营 Facebook、Instagram 等社媒平台，打造品牌内容
  • 在 GoHighLevel 搭建营销自动化 pipeline、表单及工作流
  • 开发 inbound 线索生成 campaign，对接销售追踪线索转化
  • 监控营销数据，优化线索质量及转化漏斗
  • 维护 CRM 数据，生成营销效果报告

Requirements

  • 至少5年数字营销及 inbound 线索生成经验
  • 有 plumbing 或本地服务行业线索生成成功案例
  • 精通 SEO、本地 SEO 及谷歌、Meta 广告
  • 熟练使用 GoHighLevel 及营销自动化工具
  • 掌握落地页搭建、转化优化及数据追踪
  • 具备谷歌分析、搜索控制台等工具使用经验
  • 优秀的中英文书面及口头表达能力
  • 具备营销数据复盘及分析能力

Nice to have

  • 有澳大利亚 plumbing 服务营销经验
  • 了解商业 plumbing、物业维护等相关业务
  • 会使用 WordPress、Webflow 等建站工具
  • 有谷歌商业页面优化经验
  • 具备基础平面设计或视频编辑能力

Notes for China-based candidates

  • 岗位为全职远程，面向全球候选人
  • 需具备优秀的英文读写能力
  • 无明确签证或搬迁赞助说明

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This is not an official page of OutsourcedIn. The listing is gathered automatically from the employer's official careers page or a job board's public feed (see sources on the right). Fintegrity has no agency relationship with this employer and has not verified its credentials. Chinese titles and summaries are AI-generated; the original text prevails. Apply on the source page. We never charge job seekers. Ranking & display rules

Excerpt

Digital Marketing Manager – Inbound Lead Generation Commercial & Residential Plumbing | Remote | Full-Time About the Role We are seeking an experienced Digital Marketing Manager to build and manage an end-to-end inbound lead generation system for a commercial and residential plumbing business. This…

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Digital Marketing Manager- Inbound Lead Gen : Plumbing · OutsourcedIn · Global Search | Fintegrity