Senior Growth Marketing Manager
KE · Nairobi · Nairobi, Cape Town, Lagos, Kampala, Accra, Johannesburg · Remote · Full-time · Senior
需在UTC -1至UTC +3时区工作
Salary not stated
AI summary
About the company
M-KOPA是非洲金融科技企业，获《金融时报》非洲增长最快公司等多项荣誉，服务超1000万客户，提供超20亿美元信贷，业务覆盖肯尼亚、尼日利亚等非洲多国。
Role overview
该岗位隶属于M-KOPA的产品增长团队，为全职远程岗位，需在UTC -1至UTC +3时区工作。任职者将负责两个核心增长模块，先主导重复手机业务，再过渡到数字贷款业务，最终进入生命周期模块，推动客户转化增长，助力非洲金融普惠。
Responsibilities
- 主导重复手机业务的再激活与升级营销
- 负责数字贷款业务的全流程增长运营
- 构建多渠道营销活动并追踪漏斗表现
- 开展结构化营销实验并沉淀可复用方案
- 确保数据质量与营销追踪的准确性
Requirements
- 5年以上增长/绩效/生命周期营销经验，优先金融科技等领域
- 具备营销判断能力，能独立制定策略
- 有明确的模块领导意愿，渴望快速成长
- 熟练使用CleverTap等CRM平台，能解读漏斗数据
- 适应工作中的不确定性，能快速建立跨团队信任
Nice to have
- 有金融科技或电信行业营销经验
- 具备跨模块营销的实践经验
- 有CRM平台深度使用经验
- 有营销方案沉淀与落地经验
Pay & benefits
- 提供专业发展项目与教练合作
- 家庭友好政策与灵活工作安排
- 健康支持与职业成长机会
- diverse团队协作机会
- 职业发展路径清晰
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Excerpt
Join our expanding Product Growth team! We’re actively recruiting a Senior Growth Marketing Manager as we continue to scale at M-KOPA. Most senior growth hires get one channel and one pod for years. This role is built differently: you’ll own two of our core growth pods in your first year, then land…
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