Head of Demand Generation
US · New York, NY, San Francisco, CA, Remote, US · Remote · Full-time · Senior
Salary not stated
AI summary
About the company
Cogent Security专注于构建AI驱动的自主网络防御，助力安全团队从风险发现转向修复，属网络安全领域企业。
Role overview
该岗位为Cogent Security的需求生成负责人，需领导营销全渠道（数字、伙伴、线下）及销售开发的管线生成职能，向增长负责人汇报，负责营收引擎前端的合格管线创建与规模化，需在三个月内优化FY27需求模型并搭建团队。
Responsibilities
- 制定管线生成计划、Lead到SQL模型及目标客户策略
- 协同多部门优化管线覆盖、CAC及转化指标
- 规模化线下/渠道管线引擎，搭建数字/内容等营销动作
- 联动技术伙伴与渠道伙伴生成合格管线
- 打造针对重点客户的ABM及鲸猎策略
- 主导需求生成策略，SDR负责人执行 outbound
- 协同多部门分析漏斗表现，优化营销动作
- 建立每周运营循环，指导团队缩放、调整及测试
Requirements
- 10年以上B2B需求生成、增长或营收营销经验，优先企业网络安全等SaaS领域
- 具备管线目标、预算及转化指标的跨部门协同经验
- 有搭建需求生成职能而非仅运营 campaign 的能力
- AI原生营销者，使用工具提升营销效率与质量
- 精通线下/渠道执行、ABM、数字营销等多营销模块
- 具备企业级销售场景的需求生成经验
- 能区分活动、销售认可会议等不同营销指标质量
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Excerpt
Role Overview Cogent is building autonomous cyber defense with AI agents that help security teams move from finding risk to actually fixing it. We are hiring a Head of Demand Generation to lead all pipeline-generating functions across marketing, including digital, partner, and field, and sales…
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