DistantJob
Senior PPC Specialist
US · Remote · Remote · Full-time · Senior
Salary not stated
AI summary
About the company
DistantJob，为客户提供人才匹配服务，助力企业组建高效团队，聚焦数字营销领域的人才配置。
Role overview
该岗位为客户数字营销团队的资深PPC专家，全职远程工作，需制定并执行高性能付费搜索与社交营销活动，达成可衡量的业务目标，涵盖策略规划、 campaign优化、数据分析及跨职能协作等工作。
Responsibilities
- 制定全漏斗付费搜索与社交营销策略，对齐业务目标
- 预估活动机会与ROI，搭建账户结构与优化路线图
- 在多平台启动、监测并A/B测试营销活动
- 优化预算分配，挖掘数据并转化为业务洞见
- 与创意团队协作，指导初级成员，推荐新工具渠道
Requirements
- 2-5年以上Google Ads等付费营销平台实操经验
- 精通出价自动化、受众细分及账户feed管理
- 具备达成CAC、ROAS等核心指标的成功案例
- 熟练使用Excel、Looker等工具进行数据分析
- 具备成长型思维，良好的沟通与知识分享能力
- 营销相关专业或同等实践经验
Nice to have
- 管理LinkedIn、Meta等多平台付费社交 campaign
- 掌握Microsoft Advertising平台策略
- 具备Google Ads Scripts、SQL等脚本能力
- 熟悉营销自动化平台及CRM集成
- 拥有Google Ads、Meta等行业认证
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Excerpt
Looking for someone who knows that PPC doesn't stand for 'Pretty Please Click' but can make people do exactly that! We're seeking a results-driven Senior PPC Specialist to join our client's digital marketing team. You'll develop and execute high-performance paid search and social campaigns in this…
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