Sweat Pants Agency
Paid Search Strategist, DTC eCommerce (Remote)
CA · Vancouver · Vancouver, British Columbia, Canada · Remote · Full-time
需配合美国东部时间的客户通话时段
Salary not stated
AI summary
Role overview
本岗位为Sweat Pants Agency远程职位，负责管理DTC及电商品牌的谷歌付费搜索全账户，需直接对接客户，负责账户全漏斗、归因分析、数据追踪优化，以增量ROAS和CPA为优化目标，需配合美国东部时间进行客户沟通。
Responsibilities
- 全权负责指定付费搜索账户全流程运营
- 直接对接客户并维护客户关系
- 全漏斗优化含搜索、购物、PMax等广告类型
- 负责账户审计、归因策略制定与追踪修复
Requirements
- 有DTC电商谷歌广告实操经验，熟悉Shopping及PMax
- 熟练掌握GA4、GTM、Merchant Center等工具栈
- 能用Claude等AI工具搭建落地页等物料
- 英语母语或近母语水平
Nice to have
- 掌握必应广告投放经验
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Excerpt
Everyone can run a search campaign. Almost nobody can tell you whether it worked. That is the whole job. Google will happily show you a 6x ROAS built almost entirely out of people who already knew your client's name. It will auto apply assets you did not ask for. It will report a number that makes…
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