Rocket Money
Creative Strategist
US · Detroit, Michigan, United States, New York, New York, United States, Remote, San Francisco, California, United States, Washington, District of Columbia, United States · Remote · Full-time · Mid
Salary not stated
AI summary
About the company
Rocket Money（Truebill）是一家金融科技公司，使命是赋能用户优化财务状况，提供财务理解与节省时间、金钱的服务，处于快速扩张阶段。
Role overview
该岗位隶属于Rocket Money增长团队，向创意负责人汇报，主导创意测试路线图，负责付费渠道的创意测试执行与分析，通过数据驱动的创意创新推动数字获客渠道的业绩增长，需与多团队协作，在快速扩张的环境中开展工作。
Responsibilities
- 制定并执行创意测试路线图，覆盖数字及线下渠道
- 与创意团队协作设计、实施、优化创意实验
- 开展创意表现分析，转化数据为可执行创意建议
- 成为应用与网页获客领域的创意实验专家
- 研究行业趋势与平台算法，挖掘创意测试机会
- 在团队内培育创新与持续改进的文化
Requirements
- 2-4年高增长初创/媒体代理的用户获客或数据营销经验
- 出色的项目管理能力，平衡多创意项目与实验
- 能管理测试路线图，跨职能协作推动增长
- 关注ROAS、CAC等增长KPI，转化数据为创意策略
- 具备移动应用获客专业能力，网页获客经验优先
- 熟悉创意测试平台与付费社交渠道优化
- 好奇且善于用数据/实验挖掘洞察，沟通协作能力强
Nice to have
- 网页获客相关经验
- 熟悉创意测试平台与付费社交渠道优化
Pay & benefits
- 健康、牙科及视力保险
- 有竞争力的薪资，范围95000-125000美元/年+奖金
- 401k匹配计划
- 无限带薪休假
- 办公室专属的午餐、零食咖啡及通勤福利
Notes for China-based candidates
- 岗位为美国远程岗位，无明确时区要求
- 薪资以美元结算，需符合美国就业相关要求
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Excerpt
ABOUT ROCKET MONEY 🔮 Rocket Money’s mission is to empower people to live their best financial lives. Rocket Money offers members a unique understanding of their finances and a suite of valuable services that save them time and money – ultimately giving them a leg up on their financial journey.…
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