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Tailscale

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ABM Campaign Manager

CA · Remote (Canada) · Remote · Full-time

NewRemote worldwideOpen to China
ABMLinkedIn AdvertisingMarketing AutomationUserledMutinyReachdeskSendosoSalesforceHubSpot

Salary not stated

AI summary

About the company

Tailscale是2019年成立的远程分布式公司,打造安全的网络互联软件,服务各类规模团队,获Accel等投资,致力于构建简单、明智、安全的互联网未来。

Role overview

本岗位为Tailscale的全职远程ABM营销活动经理,负责开发并规模化针对重点客户的定向营销活动,整合付费广告、个性化内容、直邮、礼品及销售外展等渠道,推动企业和中端市场的销售线索生成,需与跨部门团队协作优化活动效果。

Responsibilities

  • 负责企业及中端市场的ABM活动全流程策略、执行与优化
  • 制定活动受众、 messaging、渠道计划、预算及成功指标
  • 管理LinkedIn等定向付费广告及个性化落地页
  • 运营直邮、礼品及潜在客户参与项目
  • 与销售及GTM运营协作确定目标客户、构建联系人列表
  • 与销售赋能主管制定销售外展序列
  • 与产品营销及内容团队开发受众相关的 messaging
  • 跨团队协作开展客户特定活动及联合营销

Requirements

  • 5年以上B2B营销经验,有ABM活动经验
  • 独立开发执行多渠道活动的经验
  • 具备LinkedIn广告、受众细分及营销自动化经验
  • 有Userled或Mutiny等个性化落地页平台经验
  • 熟悉直邮、礼品等客户参与策略及相关平台
  • 理解营销对销售参与及线索生成的作用
  • 能使用数据测试优化活动效果
  • 具备多任务处理及跨 stakeholder 协作能力

Nice to have

  • 有面向技术或企业B2B受众的营销经验
  • 熟悉Salesforce、HubSpot等工具
  • 有合作伙伴或联合营销活动经验

Pay & benefits

  • 薪资范围127300-159460 CAD
  • 基本工资、股权及可变佣金
  • 全面的团体福利,无等待期
  • 远程优先工作环境,支持灵活办公
  • 雇主匹配退休供款,最高0.75%
  • 每年1500美元专业发展预算,带薪假期

Hiring process & how to apply

  • 使用AI辅助工具筛选评估候选人,最终决策由人完成
  • 合法招聘邮件仅来自指定域名
  • 如需招聘流程 accommodations 可联系招聘人员

Notes for China-based candidates

  • 岗位为远程工作,无地域限制
  • 薪资以CAD结算,需符合当地税务要求
  • 需具备B2B营销及ABM活动经验
  • 可申请专业发展预算用于提升

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ABM Campaign Manager · Tailscale · Global Search | Fintegrity