iFIT
VP, International DTC
US · Remote · Remote · Full-time · Lead
Salary not stated
AI summary
About the company
iFIT是全球综合健康健身平台，开发个性化软件提供沉浸式健身内容，为PE-backed企业，业务聚焦健康健身领域。
Role overview
该岗位负责iFIT旗下NordicTrack在美国以外市场的直接面向消费者（DTC）业务，全权管理商业损益表，制定市场策略、分配资源，协调跨职能团队推动全渠道业务增长，需带领团队完成营收目标，适配不同市场的业务模式。
Responsibilities
- 全权负责国际DTC业务的损益与营收增长
- 制定各市场策略，协调跨职能团队整合业务
- 适配全球品牌定位至各本地市场
- 管理国际团队，推动营销与业务落地
- 负责产品组合、定价与促销策略
- 优化网站体验与转化，提升客单价与留存
- 制定全渠道内容与渠道策略
- 协调零售、批发与DTC业务的节奏
Requirements
- 本科及以上，营销、商业等相关专业
- 8年以上DTC综合管理或商业领导经验，具备P&L所有权
- 拥有全渠道DTC品牌/垂直业务增长的成功记录
- 兼具品牌判断与商业分析能力
- 具备矩阵式跨职能领导经验
- 拥有多市场国际业务经验，熟悉电商平台模式
- 具备跨国营销团队管理经验
- 适应PE-backed企业的高要求、结果导向环境
Nice to have
- 营销或商业相关高级学位
- 具备GM或相关经验
- 熟悉JD.com、Tmall等电商平台运营
Notes for China-based candidates
- 中国市场业务通过JD.com、Tmall开展，需适配平台营销
- 需熟悉中国电商平台的运营逻辑
Register to apply directly, open the original posting and save jobs
Sign up freeThis is not an official page of iFIT. The listing is gathered automatically from the employer's official careers page or a job board's public feed (see sources on the right). Fintegrity has no agency relationship with this employer and has not verified its credentials. Chinese titles and summaries are AI-generated; the original text prevails. Apply on the source page. We never charge job seekers. Ranking & display rules
Excerpt
iFIT’s vision is to create the world's most holistic health and fitness platform, integrating all elements of health - physical fitness, mental health, nutrition and active recovery - into a seamless interactive experience. We develop proprietary software that learns and adjusts to the habits of…
Sign up freeThe summary and highlights are AI-generated and may contain errors; the original posting prevails.
Sources or employers who want a posting removed or corrected can email contact@fintegrity.cn; we act within 24 hours.