Risepoint
Senior Organic Analytics Manager
US · US - Remote · Remote · Full-time · Senior
Salary not stated
AI summary
About the company
Risepoint是一家教育科技公司，帮助区域大学推出在线项目，服务超100所院校，覆盖多领域，支持学生全旅程，提供高性价比教育。
Role overview
该岗位隶属于教育科技公司Risepoint的渠道分析团队，向渠道分析高级总监汇报，负责有机搜索、AI搜索等渠道的数据分析，连接可见性与网站行为至招生转化，制定测量方案并输出可落地的业务建议，为SEO、AEO等团队提供分析支持，为全球远程全职岗位。
Responsibilities
- 主导SEO、AEO等渠道的月度有机MBR分析与性能诊断
- 使用GA4、GSC等工具分析SEO表现与流量转化
- 负责AEO测量，整合多平台数据评估AI搜索效果
- 设计SEO、AEO等项目的测量方案，建立基线与对照组
- 追踪有机渠道从搜索到招生的全漏斗表现
- 整合多源数据，排查性能异常并输出决策级洞察
- 定义KPI与报告需求，搭建可扩展的分析工作流
Requirements
- 6+年数字/有机/营销分析经验，擅长性能诊断
- 精通高级SQL，能独立处理复杂营销与CRM数据集
- 熟练使用GA4、GSC，掌握SEO工具与技术SEO概念
- 具备漏斗分析能力，能关联流量与招生转化
- 具备数据QA、分析诊断与高管汇报能力
- 有KPI定义与BI需求对接经验，精通Excel
- 了解实验设计与因果测量基础概念
Nice to have
- 具备AEO/生成式AI搜索分析经验
- 有Databricks等云数据平台使用经验
- 熟悉Salesforce等CRM系统
- 有教育行业分析相关经验
Notes for China-based candidates
- 岗位为美国雇主提供的全球远程全职岗位
- 需具备英文读写能力以对接团队与工具
- 工作时区需适配美国团队需求
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Excerpt
Risepoint is an education technology company that helps regional universities launch and grow online programs for modern learners. Risepoint supports more than 100 universities and colleges across five countries, with programs concentrated in high-demand fields including nursing, healthcare,…
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