Natera
Lead Campaign Manager, Pharma
US · US Remote · Remote · Full-time · Senior
Salary not stated
AI summary
About the company
Natera是无细胞DNA检测领域的全球领导者，专注肿瘤、女性健康及器官健康，致力于将个性化基因检测融入标准医疗护理。
Role overview
该岗位隶属于Natera肿瘤制药营销团队，为资深个人贡献者，负责端到端营销活动的策略制定与执行，向企业营销总监汇报，需自主工作，与跨职能团队及合作伙伴紧密协作，推动活动优化。
Responsibilities
- 负责ONC制药活动端到端策略制定与执行，含多渠道计划、优化及复盘
- 统筹数字、邮件、付费媒体等渠道日常执行，做优先级决策
- 与创意团队制定活动brief及创意方向，确保资产贴合策略
- 主动识别时间、预算或绩效风险并推动解决
- 定义活动KPI与测量框架，监控飞行中表现
- 批判性解读数据，转化为可执行的优化方案与测试
- 建立测试学习机制并沉淀经验复用
- 向高管汇报绩效与战略建议，提供充分依据
Requirements
- 12年以上活动管理经验，或8年+营销策略经验，具备端到端策略制定能力
- 有制药、生物制药、肿瘤或生命科学领域经验优先
- 能解读并基于营销数据行动，熟悉相关分析工具
- 具备管理及影响高管的能力，可专业推进分歧
- 优秀的书面及口头沟通，擅长向领导汇报
- 有受监管制药营销环境经验优先
- 自我驱动，在快节奏环境中工作，无需正式管理他人
Nice to have
- 具备受监管制药营销环境（MLR/医法审查流程）经验
- 具备指导初级团队或合作伙伴的能力
Pay & benefits
- 基本工资125,000-145,000美元/年
- 年度绩效激励奖金
- 长期股权奖励
- 全面健康福利（医疗、牙科、视力）
- 401(k)计划含公司匹配
- 带薪休假及公司假期
Hiring process & how to apply
- 申请岗位并提交相关材料
- 通过初筛后进入面试环节
- 面试含与团队及高管沟通
- 录用后根据经验确定最终薪酬
Notes for China-based candidates
- 岗位为美国远程，需符合美国远程工作相关要求
- 薪酬以美元结算，范围125,000-145,000美元/年
- 需具备制药营销相关经验优先
- 需能与美国团队保持工作时区同步
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Excerpt
Role Summary Natera's Oncology Pharma Marketing team is hiring a Lead Campaign Manager to own campaign strategy and execution end to end. This is a senior individual-contributor role, not a coordination or support function: you will set the strategy, direct execution across channels and partners,…
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