Marketing & Media

- Responsible for content planning and daily operations of the company's internet products across social media platforms, including but not limited to creating and publishing diverse content such as text, images, and short videos - Monitor social media sentiment trends, promptly respond to user feedback, and maintain brand image and user engagement - Optimize content strategies based on performance data to enhance content reach and user participation - Collaborate with product, design, and marketing teams to drive cross-platform content integration and campaign execution - Regularly produce operational analysis reports to provide data-driven insights for content iteration Requirements: - Strong written communication skills and aesthetic sense, capable of independently producing high-quality content - Familiar with the operating rules and user preferences of major social media platforms (e.g., Weibo, Xiaohongshu, Douyin, Bilibili) - Basic data analysis skills, able to leverage data insights to improve content performance - Prior experience in internet product or brand social media operations is preferred; sensitive to emerging trends and possesses innovative thinking - Able to adapt to flexible work rhythms, with strong sense of responsibility and teamwork spirit