Nicole
SkilledAbout
I’m a trilingual cross-border Xiaohongshu (RedBook) MCN consultant (English, Mandarin, and Cantonese). Two core services: 1. Assist overseas creators in setting up Xiaohongshu accounts and connecting with Chinese brand sponsorship opportunities. 2. Execute low-budget Xiaohongshu KOL campaigns for small foreign brands entering the Chinese market. I handle campaign coordination, bilingual negotiation, and content alignment for clients with limited marketing budgets. Focus on micro-budget projects. ❌ No factory sourcing or manufacturing services.
Skills
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Work Experience
- Xiaohongshu Creator Onboarding Service· Independent Consultancy (Self-employed)2019-08 — 2025-12
Xiaohongshu Creator Onboarding & Brand Matching Service Assisted overseas individual creators in setting up and optimizing Xiaohongshu accounts, guiding them to receive collaboration offers from Chinese domestic brands. Managed bilingual communication, brand brief translation, negotiation, and campaign coordination between foreign creators and Chinese advertisers. Focused on low-budget creator clients, reducing entry barriers for overseas talents to monetize on Xiaohongshu.
- Founder & China Market Brand Manager· Guangzhou Duoyimei E-Commerce Co., Ltd.2026-01 — —
Xiaohongshu KOL Marketing for Overseas Small Brands Supported small overseas brands to launch marketing campaigns on Xiaohongshu with limited budgets. Sourced, screened, and coordinated suitable local Chinese KOLs/micro-influencers to create native content. Managed the entire campaign workflow: content review, progress tracking, delivery verification, and basic result reporting.
Project Experience
- E-commerce Local KOL Marketing2019-08 — 2025-09
E-commerce Visual Production & Local KOL Marketing I provide two streamlined local services for cross-border brands: e-commerce visual production and niche KOL marketing. I deliver professional product photography, photo retouching, and short video editing to create platform-optimized commercial visuals. For marketing, I curate well-matched Xiaohongshu and Douyin influencers specializing in home goods, daily necessities, and crafts. I verify influencer credentials and past works, negotiate collaboration terms, confirm schedules, and track full content delivery, delivering cost-effective local promotion for small-budget overseas brands.
- China-side Daily Operation Outsourcing2019-08 — 2025-09
China-side Daily Operation Outsourcing & Process Standardization Provide comprehensive China local operation outsourcing services for overseas teams. Responsibilities include business email communication, project progress tracking, and document management to ensure seamless cross-border business coordination. Organize fragmented workflows, develop actionable standard operating procedures, establish basic inspection mechanisms, streamline repetitive tasks, and enhance overall operational efficiency for foreign clients’ China operations.
- Supplier Sourcing & Supply Chain Management2019-08 — 2025-09
China Supplier Sourcing & Supply Chain Management Provide end-to-end supplier verification and supply chain consulting for overseas small enterprises. Scope includes supplier qualification audits, on-site factory validation, price benchmarking, and cooperation risk assessment. Oversee the entire order cycle: sampling, production monitoring, quality inspection, and final shipment delivery. Optimize procurement workflows, filter out unqualified vendors, stabilize supply channels, reduce communication costs, and mitigate procurement risks for international buyers.
Education
- SCAU· Bachelor · Management2003-09 — 2007-07
Bachelor of Management, South China Agricultural University. Concentrated on Marketing, Supply Chain Management and Business Operations. Certifications: BEC Intermediate, CET-6, Business Negotiation Certificate, Mandarin Proficiency Certificate
Certificates
BEC Intermediate, CET-6, Business Negotiation Certificate, Mandarin Proficiency Certificate
Languages
- Chinese · Native
- English · Fluent
- Cantonese · Native
Services Offered
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