刘婉平
熟练自我介绍
I’m a trilingual cross-border Xiaohongshu (RedBook) MCN consultant (English, Mandarin & Cantonese). Two core services: 1. Help overseas creators build Xiaohongshu accounts & connect with Chinese brand sponsorship opportunities. 2. Run low-budget Xiaohongshu KOL campaigns for small foreign brands entering the Chinese market. I handle campaign coordination, bilingual negotiation and content alignment for clients with limited marketing budgets. Focus on micro-budget projects. ❌ No factory sourcing or manufacturing services.
技能
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工作经历
- Xiaohongshu Creator Onboarding Service· Independent Consultancy (Self-employed)2019-08 — 2025-12
Xiaohongshu Creator Onboarding & Brand Matching Service Assisted overseas individual creators to set up and optimize Xiaohongshu accounts, guided them to receive collaboration offers from Chinese domestic brands. Handled bilingual communication, brand brief translation, negotiation and campaign coordination between foreign creators and Chinese advertisers. Focused on low-budget creator clients, lowering entry barriers for overseas talents to monetize on Xiaohongshu.
- Founder & China Market Brand Manager· Guangzhou Duoyimei E-Commerce Co., Ltd.2026-01 — —
Xiaohongshu KOL Marketing for Overseas Small Brands Supported small overseas brands to launch marketing campaigns on Xiaohongshu with limited budgets. Sourced, screened and coordinated suitable local Chinese KOLs / micro-influencers to produce native content. Managed the whole campaign workflow: content review, progress follow-up, delivery check and simple result reporting.
项目经历
- E-commerce Local KOL Marketing2019-08 — 2025-09
E-commerce Visual Production & Local KOL Marketing I offer two streamlined local services for cross-border brands: e-commerce visual production and niche KOL marketing. I complete professional product shooting, photo retouching and short video editing to create platform-friendly commercial visuals. For marketing, I screen well-matched Xiaohongshu and Douyin influencers focusing on home goods, daily necessities and crafts. I verify influencer credentials and past works, negotiate cooperation terms, confirm schedules and track full content delivery, delivering cost-effective local promotion for small-budget overseas brands.
- China-side Daily Operation Outsourcing2019-08 — 2025-09
China-side Daily Operation Outsourcing & Process Standardization Provide full-range China local operation outsourcing services for overseas teams. Responsibilities cover business email communication, project progress tracking and document management to ensure smooth cross-border business coordination. Sort out fragmented workflows, formulate executable standard operating procedures, build basic inspection mechanisms, streamline repetitive work and lift overall operational efficiency for foreign clients’ China business.
- Supplier Sourcing & Supply Chain Management2019-08 — 2025-09
China Supplier Sourcing & Supply Chain Management Offer end-to-end supplier verification and supply chain consulting for overseas small enterprises. Scope includes supplier qualification audit, factory onsite validation, price benchmarking and cooperation risk assessment. Supervise the whole order cycle: sampling, production monitoring, quality inspection and final shipment delivery. Optimize procurement workflows, filter unqualified vendors, stabilize supply channels, cut communication cost and mitigate procurement risks for international buyers.
教育背景
- SCAU· Bachelor · Management2003-09 — 2007-07
Bachelor of Management, South China Agricultural University. Concentrated on Marketing, Supply Chain Management and Business Operations. Certifications: BEC Intermediate, CET-6, Business Negotiation Certificate, Mandarin Proficiency Certificate
证书
BEC Intermediate, CET-6, Business Negotiation Certificate, Mandarin Proficiency Certificate
语言
- 中文 · 母语
- 英语 · 流利
- 粤语 · 母语
提供的服务
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